Push versus Pull Startups - Which Path To Take?

In a recent conversation with a Canadian venture fund about bootstrapping one’s startup, I was asked whether I preferred a ‘push’ or ‘pull’ model when vetting or building new businesses. Although I had heard these terms before, this was the first time I actually considered my own partiality for a particular genre of business model. Let’s begin with some definitions. A ‘push’ model relates to entrepreneurs who launch their startup because they believe that they can develop a product or service th